Global Brand Strategy Launch
We launch a global brand platform: Powerful Backing: Don’t Do Business/Don’t Live Life Without It.
Acquisition of Mezi
American Express acquires Mezi, a travel assistant app that helps consumers plan and book trips.
Launch of Pay It Plan It™ Feature
Pay It Plan It is an innovative payment tool that gives Card Members flexibility over how they pay.
Platinum Card Refresh
Along with a new sleek metal design, the new Platinum Card® debuts expanded benefits.
American Express becomes the first brand to integrate with the wildly popular Coachella app.
Entering the Wearables Market with Jawbone
A first-of-its-kind fitness wearable with built-in American Express payment technology.
Partnering with Apple Pay
A revolutionary mobile-payment partnership.
Digital Payments Innovation
American Express pioneers social commerce.
The First Small Business Saturday®
American Express encourages “shopping small” on the Saturday after Thanksgiving.
Amex Goes Mobile with an App
Keeping pace with Card Members on the move.
American Express Goes Social
Starting with OPEN Forum and extending to other social media.
Centurion Card is an Instant Classic
Offered by invitation only to U.S. and U.K. Card Members.
Membership Miles Introduced
More than 600,000 U.S. Card Members enroll in the program.
American Express Enters the Small Business Space
Offers customized cards designed for small business owners.
Platinum Card Debuts
American Express strengthens its position as a leader in premium cards.
American Express Logo Becomes the Blue Box
The redesign commemorates the company with one easily recognizable logo.
Debut of the Corporate Card Program
By the early-1970s, there were over 200,000 Corporate Card Members.
Introduction of “Member Since”
Card Members can now take pride in their anniversary card date.
First American Express Card
American Express launches its first Card in the U.S. and Canada.
Invention of the Travelers Cheque
AmEx’s innovative design protects against loss, theft and fraud around the world.
American Express is Born
Delivering packages, valuables and other goods.